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Ink Press is a NEW digital periodical breaking down the marketing what-to-know in the publishing world, blending data with real voices.
Real Inksights
How Different Platforms Decide Which Books Get Seen
Discoverability is no longer shaped by a single system, but by competing algorithms that each define value differently. Ink Press unpacks the different algorithm values, from Amazon’s momentum and Google’s trust signals to TikTok’s emotional virality and AI’s emerging contextual logic.
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The Author Who Used AI to Write 200+ Books Under 21 Pen Names
One romance author used AI to write more than 200 books in eight months and made six figures doing it. The internet was horrified. But the real shock isn't that she did it; it's that there was so little stopping her.
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Could Automation Be Publishing’s Silver Lining?
Publishing has spent years worrying that automation would replace people. What if its real value lies elsewhere? Ink Press explores how automation can help publishers navigate growing marketing demands without sacrificing human creativity.
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Human Discovery Might Be Overtaking the Algorithm
As AI and algorithms increasingly dictate what we read, readers are fighting back and a new culture of digital word-of-mouth is reshaping publishing and proving that human recommendations still carry weight.
read moreBook Banning on the Rise in the UK
In November 2025, a Greater Manchester school removed nearly 200 books, from Becoming by Michelle Obama to LGBTQ+ titles, putting a librarian under investigation and echoing America’s wave of book bans.
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Books Recommended by Famous Writers
Great taste recognises great taste. From George Orwell to Toni Morrison, find out what some of the most significant voices in literature enjoyed reading themselves.
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The Real Benefits of Reading For the Young and For All
Reading may be at an all-time low, but its value has never been clearer. As loneliness rises and reliance on AI grows, how can reading help strengthen our cognitive, emotional, and social resilience?
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Renting vs Owning Your Audience: Why It Matters For Discoverability
Why the strongest publishing strategies don’t treat discoverability as a question of being visible everywhere, but of being reliably reachable in the right places.
read moreThe Q1 Review of the 21st Century Book Trade
As we enter 2026, it only feels right to reflect on the turbulent times of the 21st century — and what better way to do so than a Q1 Review.
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To What Extent Should Publishers Update Their Keywords?
Choosing the right keywords and phrases helps maximise both generative (GEO) and search engine optimisation (SEO)
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Trust, and the Resurgence of Email Marketing
As trust in social media declines amid algorithm fatigue and AI ‘slop’, Ink Press explores why newsletters are the future of direct and digital marketing.
read moreEach month we spotlight the best marketing moments in the industry, so you can take a leaf out of their book
How The Biggest Publishers Market Their Books
This week we don’t just dial in on one publisher, we broaden our horizons and take a look at how many of the biggest publishers market their books and what it is that grabs people's attention.
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Publishers go paperback-first as readers shun bulky books…
Hardback titles remain profitable, yet fewer readers favour the format - The Times
